Bradesco is a major bank in Brazil that is going through various changes. Not only is the banking industry changing rapidly, but the company is also changing the CEO. Luiz Carlos Trabuco Cappi was the CEO of Bradesco for many years. Although he did some good things while he was leading the company, Bradesco was simply not growing as fast as it could.
Now that he is gone, the company must get organized and focused on the future. Without a plan, the company could lose market share to other banks within the industry. With the economic growth in the country picking up, now is the time for Bradesco to make a major move to help people get loans and invest for the future.
Helping Poor Borrowers
One of the biggest economic issues in Brazil is how many poor people there are. There is a huge gap between the people at the top and people at the bottom. Unlike many nations, it is not required for children to attend school. This results in a huge achievement gap between children who are from different family backgrounds.
It is difficult for poor people to get any sort of financing to purchase a home or invest in a business. However, it is also difficult for them to get a job because they lack a solid education. This results in millions of people living in poverty throughout their life.
Bradesco is starting to focus on these customers. Many poor people feel like starting a small business is the best way for them to get out of their current economic situation. Bradesco is starting to offer various loan options for people who want to start a business. Although this is still a small program, it has a lot of potential for the future.
Another opportunity for Bradesco is expanding their online banking options. Online banking is the future of the banking industry. Young people today do not want to spend hours at a bank trying to get a loan. Instead, they want to go online to compare interest rates and loan options among various banks.
The website that Bradesco has currently is not what the company needs. The company is investing a lot of capital to improve their online options for customers.
Moving on After Luiz Carlos Trabuco Cappi
Luiz Carlos Trabuco Cappi was a solid CEO for Bradesco. However, there were simply some decisions he made that ended up hurting the company. Luiz Carlos Trabuco Cappi started out in the banking industry several decades ago. During his career, he was able to help many people and improve various companies. Although he resigned from the company, he still wants to see the company do well.
If Bradesco is going to continue growing, the company must invest in the right areas of the business for growth. There is a huge focus on gaining new customers who are getting access to banking options for the first time. As Brazil continues to improve economically, this is a huge opportunity for banks across the country.http://www.hoovers.com/company-information/cs/marketing-lists.banco_bradesco_s_a.294a878ad3b224d4.html?oid=2462417000000000&cid=96010000000000