I feel bad for the habanero. It’s this beautifully colored red and orange pepper with so much flavor, but the pepper gets a bad rap. People assume that the heat of the habanero is too much to overcome, and people tend to turn to the familiar jalapeno for spice in their foods. But the smoky, buttery flavor of the habanero balances the heat much better than a jalapeno. Joel Friant thinks you will agree.
In fact, Joel Friant is a hitting the market with his famous Original Habanero Shaker to shake up the hot pepper market. He wants you to enjoy habanero peppers the way that he does. His habanero Shaker allows you to sprinkle preserved habanero pepper flakes over your food just like you would sprinkle red chili flakes on your pizza at an Italian restaurant.
The habanero does have quite a bit of heat. In fact, on the famous Scoville heat scale developed back in 1912, the habanero reaches an average of 200,000 units of heat. Compare that with your average jalapeno packing 4,000 units of heat. That should give you a good reference point for the heat of the iconic habanero. But the habanero backs that heat up with a depth of flavor that the jalapeno simply lacks. In fact, the jalapeno has to go through a process to become chipotle to get as much smoky and buttery flavor as a fresh habanero.
It’s incredibly fun to have a habanero shaker at the dinner table. Not only does it add fantastic flavor to your food, but it’s also a lot of fun to see people try it for the first time. Everybody seems to go through the same process. At first, the heat hits quickly before fading and leaving you with a pleasant flavor. The range of emotions displayed on the face is priceless.
Joel Friant, the founder of The Original Habanero Shaker, is a serial entrepreneur that comes out of the restaurant industry. Once nicknamed “The Thai Guy,” Joel Friant discovered his love of the habanero creating products for the restaurant industry.