Founder of the Waiakea Hawaiian Volcanic Water, Ryan Emmons, saw a niche back in 2012 in the beverage market on the bottled water and went for it; It has gradually grown to the now 10million worth of valuation company. The Waiakea Water runs through a volcanic rock which is 14,000 feet.The water’s origin is both from rain and snowmelt of the Mauna Loa volcano. The water is rich in calcium, potassium, and magnesium. It has many benefits into the body, for example, the minerals make the skin, the hair, the nails and the bones grow.
The CEO of the Waiakea Water approached the packaging and branding of the bottled water differently to create a unique and quality product. It was through this approach that the Waiakea bottled water was able to penetrate the market, retain its customers and grow. Ryan says that the scientists have for a long time focused on making the plastics stronger instead of weaker and simplifying the molecules. He also says that most companies have focused on making the biodegradable plastics.
The Waiakea Water have set themselves apart as a water production company by going an extra mile of degrading the plastics chemically through a manufacturing process that accelerates a natural process. The process turns the plastic into a carbon wax. Wax is a biodegradable product, and that is what makes the Waiakea Water bottled water a unique brand. The Waiakea bottle also uses the high-quality RPET instead of the standard RPET. The Waiakea bottled water distribution is all across the Pacific to the United States and continues to stretch its borders.