Kate Hudson has been able to gain an edge on Amazon because she has taking the time to really pursue her customer base and stay wired into what they like. She is closely involved with the customer base for Fabletics, more so than Jeff is for Amazon customers that buy clothes. There is a long line in the chain of communication for Jeff Bezos and all the other executives that are in charge of his clothing line. Kate Hudson, by contrast, has become someone that is working the room when it comes to presenting her brand through social media. She has continued to provide customers with a variety of different brands of clothing, and she even models many of the selections that are available on the website. This has allowed Fabletics customers to identify with her and this helps the brand tremendously.
In other words, Kate Hudson is promoting and building is brand herself because she has a greater knowledge of would it takes to make this company work. She is not a figurehead that is on the perimeters of this business model for Fabletics. She is totally engulfed in getting this company to more customers, and she is planning to do something very risky in the next five years. She is going out on a limb to open another 100 stores in order to get the brand out to more consumers. This is a bold choice when so many companies have stores that are closing. Kate Hudson is willing to expand because she believes in her brand.
Kate Hudson has taken on so much responsibility for Fabletics, but this is a good thing for Don and Adam. This actually give the other cofounders of Fabletics a chance to focus on the overall business that is now Tech Style.
Kate Hudson does not mind the responsibility for Fabletics. She is passionate about it, and she knows that this is the perfect transition from an acting career where younger actresses are in place to take on more roles. She has already put many of her major movie roles on the back burner and this has allowed her to dedicate herself to building up Fabletics. She believes that her stardom will definitely reach lots of customers, but she is planning to rely on this less in upcoming years. She focuses more on the clothing design and expanding this brand throughout geographical locations.